Case Guides
The short answer
This is everything we have published — 101 pages, grouped by the question that brought you rather than by how we file things. Comparisons name who each option suits better than us; the explanations answer the question and leave the selling to the end.
What this looks like across the book we manage
48.5%
of all search spend went to terms that returned no orders — $4.96M of $10.24M across the book
Full Circle managed accounts · 47 brands · Amazon search data from 1 May 2026
83%
of search terms that took a click produced zero sales. Not a long tail — the majority of everything running
Full Circle managed accounts · 47 brands · Amazon search data from 1 May 2026
0.9%
of search terms produced 80% of sales. Under one percent of 891,585 terms carries almost all of the revenue
Full Circle managed accounts · 47 brands · Amazon search data from 1 May 2026
8.7%
blended TACoS across 42 brands over $100k, median 7.9% — the spread runs from near zero to 18.1%
Full Circle managed accounts · 47 brands · Amazon search data from 1 May 2026
How it works
Plain explanations of the things everyone is assumed to know already. · 62 pages
- A Complete Amazon Plan of Action ExampleA full worked Amazon POA for a safety-certification complaint: the specific error, the corrected documentation, and a named renewal-tracking process.
- Account Health Assurance: What It ProtectsAmazon's Account Health Assurance keeps an eligible account active through a violation if you respond within 72 hours. Eligibility has real conditions
- Amazon Account Health Rating: Reading It and Acting On ItAmazon's Account Health Rating runs 0–1,000: 200+ is healthy, 100–199 is at risk, 99 or below risks deactivation. What each band actually calls for.
- Amazon Appeal Email: Why There Isn't One, and What to Use InsteadAmazon doesn't accept suspension appeals by email — the case, the notice, and Seller Central's case system are the channel. What email is for instead.
- Amazon Appeal Form: Where It Lives and How It Differs by CaseThere's no single Amazon appeal form — the fields differ by violation type. Where to find yours in Seller Central, and what each version actually asks
- Amazon Appeal Letter Example: A Rejected Draft, Fixed Line by LineLearn what gets an Amazon appeal rejected by seeing it: a real-shape rejected draft next to the fixed version, line by line, and why each change matte
- Amazon Appeal Letter Sample: An Authenticity Case, Walked ThroughA worked Amazon appeal sample for an authenticity complaint — different evidence than a policy violation needs, annotated for why each part clears rev
- Amazon Appeal Specialist: What They Actually Do, and When You Need OneWhat an Amazon appeal specialist actually does — diagnosis, evidence, filing, escalation — plus how to evaluate one and when DIY is enough.
- Amazon Appeal Templates: A Skeleton That Adapts, Not a Fill-In-the-BlankA reusable Amazon appeal template structure, with the exact placeholders to fill from your own case file — not a copy-paste template that reads as gen
- Amazon Appeal and Plan of Action: How the Two Fit TogetherAn Amazon appeal is the case; a plan of action is what goes inside it. How the two connect, and the four-stage flow that decides whether it works.
- Amazon Case Log Management: Parallel Tracks That WorkSome Amazon problems need more than one channel at once — an account-health case, a support case, a specialist email — each doing a different job well
- Amazon Chargeback & A-to-z Claim Defense for SellersAn A-to-z claim is Amazon deciding internally; a chargeback is the buyer's bank deciding. Different evidence, different seller liability.
- Amazon Dimensional Weight: How the Box Sets the FeeAmazon bills the fulfillment fee on dimensional weight, not actual weight, when the box is the larger number. A real worked case with the math.
- Amazon Flat File Fixes for Suppressed ListingsA targeted flat-file update can fix a suppressed listing without wiping out its sales history — if it's scoped narrowly and tested before going wide.
- Amazon Funds Withheld or Paused: The Cases That ReleaseAmazon can withhold seller funds as a routine reserve, or permanently on a fraud finding — very different cases with very different releases.
- Amazon IP Complaint: Responding When You're the One AccusedHow to respond to an Amazon intellectual property complaint against your listing: what the notice means, the evidence that clears it, and what to avoi
- Amazon IP Complaints: Both DirectionsWhen accused, gather supply-chain evidence and appeal specifically. When your IP is infringed, file through Brand Registry with equal specificity.
- Amazon IP Infringement Appeal: the Full ProcessThe Amazon IP infringement appeal process, start to finish: read the notice, gather category-specific evidence, submit, and what happens if it's denie
- Amazon Inbound Non-Compliance Charges ExplainedInbound non-compliance charges hit when a shipment doesn't match its plan — labeling, packaging, or ASN mismatches. Here's when they're disputable.
- Amazon Listing Deactivated Without Warning: First 48 HoursA deactivated listing needs a specific diagnosis in the first 48 hours, then a staged, evidenced appeal — not a rushed rewrite risking a second flag.
- Amazon Listing Hijackers: Detection, Evidence, and RemovalDetecting an Amazon listing hijacker starts with the offer list, not the Buy Box. Evidence and the Report a Violation tool do the rest.
- Amazon Plan of Action Letter: The Register It Actually NeedsAmazon's plan of action isn't a letter and shouldn't read like one. The tone and phrasing rules separating an accepted submission from a rejected one.
- Amazon Plan of Action Sample: An Annotated ExampleA real-structure Amazon plan of action sample, annotated line by line, showing why each part works and what a weak version leaves out.
- Amazon Plan of Action Template (Fill-In Structure)A reusable Amazon POA template: three labeled sections — root cause, correction, prevention — with what belongs in each, across different violation ty
- Amazon Plan of Action for an Infringement ComplaintA worked Amazon POA for a trademark infringement complaint: authorization evidence, the specific correction made, and a prevention step naming an owne
- Amazon Reimbursement Policy Changes You Need to Know in 2026Three Amazon reimbursement policy changes since October 2024: shorter claim windows, sourcing-cost valuation, and automatic FC-loss payouts.
- Amazon Reimbursement Reversals: Why Net Is the Honest NumberAmazon can reverse a reimbursement if it was paid in error or the item turns up later. Here's how reversals work and why gross totals mislead.
- Amazon Reimbursement Services: Contingency Rates ExplainedHow Amazon reimbursement services actually price — contingency percentages from 10% to starting-at-25% — and the casework category none of them touch.
- Amazon Return Policy Violations: Causes, Disputes, and FixesWhat counts as a return policy violation on Amazon, how to dispute one that's wrongly flagged, and the fix when it's genuine — with a real walkthrough
- Amazon Section 3 Violations: What They Cover, By GroundSection 3 of Amazon's seller agreement covers four different grounds for suspension or termination. Each needs a different appeal — here's how they di
- Amazon Seller Performance: Reading the Dashboard as a Case FileAmazon's Seller Performance section isn't just a score — it's an early-warning case file. Reading each part and acting before it becomes a suspension.
- Amazon Seller Support Escalation Paths, By What Each DoesAmazon's documented escalation channels are the case log, Account Health Support, and Brand Registry. What each can actually do, and what none of them
- Amazon Seller Support: What It Actually CoversAmazon Seller Support isn't one thing — it's phone, case log, and specialist channels, each suited to different problems. Using the right one matters.
- Amazon Size Tier Changes: Catching Costly MisclassificationA size-tier misclassification bills every unit at the wrong rate, every month, until someone checks. Here's how to catch it before it compounds.
- Amazon Storage Fees and Stranded Inventory: Why They CompoundStranded inventory keeps paying Amazon storage fees while earning nothing — and the longer it sits, the closer it gets to an aged-inventory surcharge
- Amazon Variation Abuse: When Someone Rebuilds Your FamilyVariation abuse merges unrelated ASINs into your family, sharing reviews and diluting your listing. Detection and Brand Registry reporting are the fix
- Amazon Verification Failures: Fixing a Stalled ReverifyAmazon identity and utility-bill verification failures usually trace to a document mismatch. How to diagnose and fix a stalled reverification.
- Amazon's Rules for Reimbursement Services: What's AllowedAmazon's own policy names premature, bulk, and undisclosed-automation claim filing as grounds for account action. What that means for hiring a service
- Auto-Ungated on Amazon: How Brand Registry Actually Grants It"Auto-ungated" isn't a published list — it's what Brand Registry enrollment for your own ASINs typically does automatically. What triggers it.
- Brand Registry Hijacked: Getting Your Own Brand BackIf your Brand Registry access is compromised, or your brand is enrolled under an account you don't control, ownership verification is the recovery pat
- Buy Box Loss: Reading Who Took It and WhyBuy Box loss usually traces to price, fulfillment, or a performance metric — and sometimes an unauthorized seller. Diagnosis comes before any fix.
- Customer Returns Never Returned: Amazon's Overlooked ClaimWhen Amazon refunds a customer but the item never comes back, you can claim it — but only in a 60–120 day window most sellers never check.
- FBA Fee Audit: the Five Lines to Check on Every SKUA real FBA fee audit checks five specific lines per SKU: referral fee, size tier, storage, aged surcharge, and reimbursement gap. Here's each one.
- Filing Intellectual Property Complaints on Amazon as a Brand OwnerFiling an IP complaint on Amazon as the rights owner: what Amazon actually needs, realistic outcomes, and where Brand Registry changes the process.
- One Case ID: Why Duplicate Amazon Cases Hurt YouOpening a second Amazon case for the same issue splits your evidence and resets your queue position. One case ID, built on over time, wins more often.
- Plan of Action Format for Amazon: The Structure ChecklistThe exact structural format for an Amazon plan of action: three required sections, what belongs in each, and the submission mechanics reviewers check.
- Plan of Action for a Used-Sold-as-New Complaint on AmazonA plan of action for a used-sold-as-new complaint: the real causes, the evidence that clears it, and why the fix is often fulfillment, not sourcing.
- Protecting Your Amazon Listings From Competitor AttacksLegal listing defense on Amazon means keeping proof ready, watching for change, and responding to a false complaint fast — never retaliating in kind.
- Restricted ASIN on Amazon: What It Means and the Paths BackA restricted ASIN needs category, brand, or documentation approval before it can sell again. Here's how to diagnose which gate applies and clear it.
- Split Shipments and Amazon's Inbound Placement FeeAmazon's inbound placement fee is charged when it distributes your stock for you. Splitting shipments yourself can shrink or eliminate it.
- Stranded Inventory on Amazon: A Listing Problem, Not a Stock ProblemStranded FBA inventory is caused by a listing issue every time — closed, error, restricted, under review, or deleted. Fix the catalog, not the count.
- The Amazon Appeal Process, Stage by StageThe Amazon appeal process from first notice to escalation: what happens at each stage, realistic timelines, and when to move to internal review.
- The Defense File to Keep Against Amazon Listing ComplaintsA defense file has five categories: authenticity, compliance, IP ownership, listing history, and correspondence. Build it before a complaint, not afte
- Ungated Brands on Amazon: The Distributor-Chain Case Every Reseller FacesBrand-level gating on Amazon is a supply-chain proof problem, not a category problem. What Amazon checks, and the legitimate reseller's case when bloc
- Ungated Categories on Amazon: The Taxonomy That Actually MattersAmazon's gated categories aren't one thing — they split into three types needing different evidence. The taxonomy, and diagnosing which one applies.
- Ungated Items to Sell on Amazon: What Trips the Gate and WhyThe product types that most often turn out gated on Amazon, why each one carries the restriction, and how to check before you source inventory.
- Ungated Products on Amazon: What Changes, and What Can Reverse ItWhat actually changes on your account once a product is ungated on Amazon, and the case pattern behind approvals getting revoked later.
- Ungating on Amazon: The Process and the Evidence It WantsHow ungating on Amazon actually works: the approval request, the invoice evidence Amazon checks, and what a denied request tells you to fix.
- Why Is My Amazon Account Suspended? Diagnosing the Actual CauseThe five categories behind most Amazon account suspensions, how to identify which one from your notice, and the case path that fits each.
- Why Re-Appealing an Amazon Case Restarts the ClockHitting appeal again on a denied Amazon case often resets the queue and hands it to a reviewer with no history. Internal review keeps the record intac
- Why Your Amazon Listing Content Keeps RevertingAmazon builds each detail page from competing data sources with different edit priority. That's usually why a listing edit quietly reverts.
- Writing an Amazon Plan of Action That Gets AcceptedAn accepted Amazon Plan of Action has three parts done well: root cause, correction, and prevention — each specific and evidenced, not generic.
How to do it
Step by step, on real numbers, including what to do when it goes wrong. · 13 pages
- Amazon FBA Reimbursement Guide: Every Claim Type and WindowEvery FBA reimbursement claim type, its filing window, and what Amazon actually pays for lost, damaged, or mismanaged inventory in 2026.
- Amazon Final Written Warning: What It Means and How to Appeal ItA final written warning means the next similar violation likely means suspension. Reading the notice correctly and building an appeal that matters.
- Amazon Listing Suppressed: Diagnosis and Reinstatement GuideA suppressed Amazon listing needs a specific diagnosis, not a guess. How to identify the real cause and reinstate it without triggering a second flag.
- How Amazon Reimburses Lost Inventory: Cost, Not Sale PriceAmazon reimburses pre-order inventory losses at your documented sourcing cost, not sale price, since 31 March 2025. How the math actually works.
- How Much Is Amazon Holding of Yours? The Audit to RunA transaction-level audit — not a summary report — is how you find what Amazon owes you in unreimbursed losses and unbilled fee errors right now.
- How Much a Suppressed Amazon Listing Costs You Per DayA suppressed listing's daily cost is your average daily sales, plus storage fees still accruing on unsellable inventory. Here's how to calculate it.
- How to Dispute an Amazon Fee Error: Remeasurement That WorksFiling an Amazon fee remeasurement dispute re-checks the item in both directions. Here's when to file, what evidence works, and when not to.
- How to Escalate an Amazon Case Past First-Line SupportEscalating an Amazon case works when the first-line answer is genuinely wrong on the evidence, not simply slow — here's how to request a specialist re
- How to File an Amazon Reimbursement Claim That Gets ApprovedHow to file an FBA reimbursement claim Amazon approves the first time: the right window, evidence, and case discipline, and what not to do.
- How to Win an Amazon Seller Support CaseA repeatable method for Amazon cases: one case ID, calls every 3 days, documented, internal review before re-appeal. Amazon still decides every case.
- Plan of Action for Amazon Sellers: The First-Time GuideA first suspension notice, explained: what a plan of action actually is, what Amazon needs to see, and the first hour that matters most.
- Related-Account Suspensions on Amazon: How to UntangleAmazon links seller accounts on shared data it doesn't fully publish. How linkage happens, and what a legitimate multi-account setup actually looks li
- The Amazon Case Log: How to Actually Manage ItThe Amazon Case Log tracks every open issue with Seller Support. How to read it, keep one case ID per issue, and know when a case needs escalation.
Numbers and formulas
Worked calculations you can repeat on your own account. · 2 pages
- Amazon Plan of Action: Late Shipment Rate ExampleA full worked Amazon POA for a late shipment rate violation: specific root cause, a documented correction, and a concrete prevention mechanism.
- Order Defect Rate on Amazon: The Metric and the Case to Dispute ItHow Amazon's order defect rate is calculated, what pushes it above threshold, and the case-by-case method for disputing entries that shouldn't count.
Which one for me
Buyer's guides that start from the account rather than the feature grid. · 3 pages
- Best Amazon Account Reinstatement Service (2026)No single service is best — full suspensions favor a consultant or lawyer; suppressed listings and Brand Registry rescues favor systematic case manage
- Best Amazon Appeal Service: A Method, Not Just a NameThe best Amazon appeal service is decided by process, not brand — one case ID, calls every three days, and internal review over re-appeal.
- Best Amazon Reimbursement Service in 2026 — ComparedFive reimbursement vendors compared on their own published rates, plus the category shift most rankings miss: pure recovery is shrinking.
What it costs
Published pricing, read on the vendor's own page, with the billing basis named. · 5 pages
- GETIDA Pricing 2026: What 'Starting at 25%' MeansGETIDA publishes pricing starting at 25% of what it recovers, plus the first $400 free. Model it against TrueOps' 10% at your own numbers.
- Riverbend Consulting Cost: What's Published (2026)Riverbend Consulting publishes no pricing — it quotes on a call after a case review. Here's what that structure means, and how to compare it fairly.
- Seller Candy Reviews 2026: Two Pricing TracksSeller Candy runs two separate pricing models: month-to-month VA plans from $997, and 25% of recovered revenue for reimbursements. Trustpilot 4.6 from
- Seller Locker Reviews 2026: FBA Fee Protector Lives Onsellerlocker.com redirects to DimeTyd Sellers now. Its fee-dispute specialty survives as the FBA Fee Protector add-on — the detail most reviews miss.
- eGrowth Partners Reviews 2026: Scope, Rating, PriceeGrowth Partners bundles reinstatement, IP protection and reimbursement into account management. Trustpilot 4.5 from 132 reviews, quote-based pricing.
Is it any good
Honest reads, with review scores printed beside their counts. · 8 pages
- Amazon Sellers Lawyer Review 2026: Scope & RatingAmazon Sellers Lawyer is Rosenbaum & Segall, P.C. — a real law firm, flat-rate pricing with no published amount, Trustpilot 3.9 from 16 reviews.
- Carbon6 Reviews 2026: Who Actually Owns It NowSPS Commerce closed its acquisition of Carbon6 in February 2025 — carbon6.io still trades under its own name and doesn't say so anywhere on its live p
- GETIDA Review 2026: The 25% Model, Honestly WeighedGETIDA charges performance-based pricing starting at 25%, no subscription. What that buys, what it never touches, and the case-craft gap behind it.
- Refund Sniper Reviews 2026: The Brand Redirects Nowrefundsniper.com now 301-redirects to DimeTyd Sellers. Refund Sniper no longer exists as a standalone product — here's what replaced it and what to ch
- Refunds Manager Review 2026: Rate, Rating, ScopeRefunds Manager charges 25% of what it recovers, per its own FAQ page, and won't bill you for what Amazon auto-pays. Trustpilot 4.9 from 389 reviews.
- Seller Investigators Reviews 2026: No Product RatingSeller Investigators has no verified product-level rating — Trustpilot indexes its parent company, not this specific tool. What to check instead.
- SellerBench Review 2026: G2 Lists It at Zero Reviewssellerbench.com redirects into DimeTyd Sellers now. Its G2 listing carries zero reviews — a specific, checkable gap most rankings for this keyword mis
- Threecolts Reviews 2026: One Roll-Up, Many Old NamesThreecolts consolidated Seller Locker, SellerBench, Refund Sniper and InventoryLab under one roof. Trustpilot 4.4 from 67, company-wide.
Head to head
Direct comparisons, including who each option suits better than us. · 8 pages
- Amazon Appeals: Internal Review vs Re-AppealA decision framework for Amazon policy appeals by violation type: when internal review keeps your case history intact, and when a fresh appeal is corr
- Amazon Deactivated vs Suspended: The Real DifferenceAmazon's contract only defines “suspend” and “terminate.” What separates a deactivated listing from a deactivated account, and why it matters.
- DIY Amazon Reimbursements vs Hiring a Service: The Real TradeoffFiling Amazon FBA reimbursements yourself is free but time-intensive; a contingency service costs a percentage but scales. Here's the honest tradeoff.
- Lost in Transit to Amazon: FBA Claim vs Carrier ClaimInventory lost on the way to an FBA warehouse can be Amazon's claim or your carrier's, depending on who arranged the shipment. How to tell, and who pa
- Search Suppressed vs Attribute Suppressed on Amazon: Explained“Search suppressed” is a listing status; “attribute suppressed” is usually a cause. Conflating the two is why suppressed-listing advice misfires.
- Seller Investigators vs GETIDA: The Real Difference (2026)Both price at 25% and cover the same reimbursement categories. The real difference is parent company, Appstore listing, and review corpus.
- Transparency vs Project Zero: What Each StopsTransparency serializes every unit to stop counterfeits and diversion. Project Zero lets you self-remove listings and needs a 90% accuracy track recor
- When to Call Amazon vs When to Write, by Case TypeCalling Amazon works for status checks and clarifying notices. Writing works for anything evidentiary. Most serious cases need both, in the right orde
What to do with this
Shortlist on the job, not the feature grid. Pull your search-term report for the last 90 days and total the spend against terms that produced no orders — 48.5% across the 47 brands above. Then ask each vendor on your list what they would do about it in week one, and see who answers with a process rather than a screenshot.
Dr. Shield opens, argues and tracks Amazon cases — reimbursements for lost and damaged inventory, dimensional-weight and size-tier misclassification, suppressed listings, compliance requirements and policy appeals — at the approval level you set. First 30 days free, Orbit included.
Book a Dr. Shield demoRead next
- Riverbend Consulting Cost: What's Published (2026)Pricing · riverbend consulting cost
- Seller Investigators vs GETIDA: The Real Difference (2026)Head to head · seller investigators vs getida
Part of
Written against what currently ranked for “Case Guides”, checked 2026-08-22. Vendor prices change without notice — check the vendor's own page before you budget. Our own figures are labelled with the scope and period they came from.